It is very crucial in todays digital marketing world to tap into the endless possibilities of the internet to create digital assets and leverage them to boost your business's advertising campaigns effectively. In Canada alone, there are over 35.32 million internet users till date, and this number is on the increase as a lot of businesses are being forced to go digital because of our recent COVID-19 situations. There is an increasing urgency to meet and engage your potential customers online . Which begs the question, how are you positioning yourself and your business to connect with your existing and potential customers online?